Friday, April 3, 2015

Network Marketing - What are the Main Activities of Network Marketers?


What is Network Marketing? 

It is a means of doing business in which representatives serve as distributors of goods and services. These representatives are encouraged to build and manage their own sales force by recruiting and training other sale representatives.

Distributors earn commissions not only for sales of products and services they personally generate, but also for the sales of others, they recruit and bring into the business. The recruits constitute a representative’s “downline” and a hierarchy of multiple leveraged levels of compensation.

Network Marketing is the greatest business opportunity that is very popular with people looking for part time, flexible business without a lot of money to invest to become financially free.

A Network Marketer is someone who is in the business of network marketing. The Four main activities of network marketers are known as the four C’s - Capture, Collect, Communicate and Close.

Capture

This is done by the use of a capture page. This mainly consists of a one-page website known as a squeeze page. It is a campaign for a product/service, which solves a problem in the network-marketing environment. There may be a video presentation about the product or service being offered.  Something is offered in exchange for the prospects information in the form of name, email and sometimes phone number. This information is captured and stored.

Collect

Once the prospects are intrigued, they normally enter their information. This is how information of the prospects is collected in an autoresponder. They have now become part of an online list. This is valuable information that can be use to communicate with the prospects later. This is the beginning of list building process.

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